Literal speech and messaging
There is a kind of speech that it would be a mistake to take literally, because its function is some kind of messaging. Advertising and political oratory are examples of messaging, as is much that falls under the rubric of “making a statement,” like boycotting, protesting or publicly apologizing.
Such words exist to perform some extra-communicative task; in messaging speech, some aim other than truth-seeking is always at play. One way to turn literal speech into messaging is to attach a list of names: a petition is an example of nonliteral speech, because more people believing something does not make it more true.
Whereas literal speech employs systematically truth-directed methods of persuasion — argument and evidence — messaging exerts some kind of nonrational pressure on its recipient. For example, a public apology can often exert social pressure on the injured party to forgive, or at any rate to perform a show of forgiveness. Messaging is often situated within some kind of power struggle. In a highly charged political climate, more and more speech becomes magnetically attracted into messaging; one can hardly say anything without arousing suspicion that one is making a move in the game, one that might call for a countermove.For example, the words “Black lives matter” and “All lives matter” have been implicated in our political power struggle in such a way as to prevent anyone familiar with that struggle from using, or hearing, them literally. But if an alien from outer space, unfamiliar with this context, came to us and said either phrase, it would be hard to imagine that anyone would find it objectionable; the context in which we now use those phrases would be removed.
- Agnes Callard, no doubt about to be cancelled for this tepid defense of Aristotle