Difference between revisions of "The Medium is the Message"

From Austin Storm
Jump to: navigation, search
(Created page with "Marshall McLuhan himself gave the best explanation for his famous aphorism: “The ‘message’ of any medium or technology,” McLuhan wrote, “is the change of scale or pa...")
 
(No difference)

Latest revision as of 14:22, 16 June 2020

Marshall McLuhan himself gave the best explanation for his famous aphorism: “The ‘message’ of any medium or technology,” McLuhan wrote, “is the change of scale or pace or pattern that it introduces into human affairs.” “The effects of technology do not occur at the level of opinions or concepts,” McLuhan added, “but alter sense ratios or patterns of perception steadily and without any resistance.”