When you create personal iconography
"When you create personal iconography you're able to control your own emotions, your own feelings. It's a way of creating a drug, your body secretes different hormones. And then you realize not only that you are able to control the way you feel, you're able to control the way other people feel."
- Jeff Koons
This is amazing b.s., but feels itself performative in the "artist's statement" sense.