Instagrammable

From Austin Storm
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The text is casual, friendly, and impersonal — the verbal equivalent of a beveled edge. And perhaps all those words are just the logical end point of a broader tendency to prize legibility. Instagrammable is a term that does not mean “beautiful” or even quite “photogenic”; it means something more like “readable.” The viewer could scroll past an image and still grasp its meaning, e.g., “I saw fireworks,” “I am on vacation,” or “I have friends.” On a basic level, the visual experience of a phone favors images and objects that are as legible as possible as quickly as possible: The widely acknowledged clichés of millennial branding — clean typefaces, white space — are less a matter of taste than a concession to this fact.

- Molly Fischer, The Tyranny of Terrazzo Will the millennial aesthetic ever end?

This is an excellent continuation of the critique of AirSpace.