Libertarian Paternalism

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From this article in Behavioral Policy

Thaler and Sunstein coined the seemingly oxymoronic term, libertarian paternalism, to characterize the attractive regulation paradigm that intuitively arises out of the nudge strategy to behavioral change in public policy making, when it is enacted to serve the interests of the citizens as these are judged by themselves, see (Hansen 2016). In their original definition – or rather characterization – of what a nudge is, the absence of traditional policy strategies is even invoked as a formal condition:

“A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a mere nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates. Putting fruit at eye level counts as a nudge. Banning junk food does not.” (Thaler & Sunstein 2008, p. 6)