Truthiness and Factiness
And it also seems that the horror I’m seeing being expressed right now is partly the shock about being so dreadfully wrong. It’s the terror of having to come to terms with the fact that your information diet is deeply flawed. It’s the obvious fact that misinformation isn’t a problem over there on the right wing meme pages but is also our problem.
On the right, they have what Stephen Colbert called “truthiness,” which we might define as ignoring facts in the name of some larger truth. The facts of Obama’s birthplace mattered less for them than their own racist “truth” of white superiority. Perhaps we need to start articulating a left-wing version of truthiness: let’s call it “factiness.” Factiness is the taste for the feel and aesthetic of “facts,” often at the expense of missing the truth. From silly self-help-y TED talks to bad NPR-style neuroscience science updates to wrapping ourselves in the misleading scientisim of Fivethirtyeight statistics, factiness is obsessing over and covering ourselves in fact after fact while still missing bigger truths.
Factiness appeals to the ideas of the objective, empirical, and the disinterested apprehension of reality. When philosopher Jean Baudrillard spoke of “simulations”, he wasn’t talking as much about places like Disneyland as much as how Disneyland obscures the fact that everything else is a simulation. And throughout the campaign, what’s called the mainstream media has been desperate to pretend everything outside Trumpland is real politics.
- Nathan Jurgenson,