When you create personal iconography

From Austin Storm
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"When you create personal iconography you're able to control your own emotions, your own feelings. It's a way of creating a drug, your body secretes different hormones. And then you realize not only that you are able to control the way you feel, you're able to control the way other people feel."

- Jeff Koons

This is amazing b.s., but feels itself performative in the "artist's statement" sense.